Moon Drops | LUX
Branding Illustration
Client: LUX Edinburgh
A wine that transports you to the charms of California’s Golden Coast, and the laidback vibes it brings.Follow life’s highway to that welcoming neon sign, check in and unwind by the pool into the balmy nights. A breezy Sauvignon Blanc promises zesty citrus and laid back refreshment. A soft Merlot full of ripe fruit and mellow vibes.
Completed throughout my internship at LUX - The Food & Drink Agency
The Design Process:
Research:
After researching canned wine and what makes it uniquely different to bottled wine, I found the key insight that young consumers would choose canned wine due to the fact it can be drank anywhere, at anytime. There is the same expected quality but the fuss has been removed. Opening canned wine to be drank in new unique scenarios and adventures.
Due to this particular wine was fermented in California, I decided to theme the brand around a travelling motel adventure.
I researched into the type and style of vintage motel designs, giving the brand a nostalgic and familiar feel.
